Posts in Case Study
The Tommy Art DIY Paint System

In the well-established Shabby Chic market, chalk-based paints know their place. We challenged our Italian partner Abralux to think bigger. After several messy, paint-covered months of testing the unique array of paints and speciality products they offer, we redefined their entire product line. And in the process, we positioned them to enter an even wider customer base in the US.

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