Tommy Art and the DIY Paint System
The State of Art
In the well-established Shabby Chic market, chalk-based paints know their place. We challenged our Italian partner Abralux to think bigger. After several messy, paint-covered months of testing the unique array of paints and speciality products they offer, we redefined their entire product line. And in the process, we positioned them to enter an even wider customer base in the US.
Sometimes You Have to Do It Yourself
Our new direction—and complete rebranding of Tommy Art—has breathed new life into these products. We created a new logo, new labels and established a new voice for the product. We also gave the system more defined and evocative categories to better communicate the range of possibilities within the different lines of The System: Color, Shine, Texture, Finish and Special. These names serve as signposts for the primary effects DIYers can achieve with Tommy Art.
Made to Create
The Tommy Art DIY System is a DIY creator’s dream come true—a color and special effects toolkit to be used in fashion, brand hacking, fine art, stagecraft and more. In the end, we decided we’d rather not limit the uses of this incredible product by boxing it in pre-established product types. And if we can inspire artists, makers and crafters, then we’ve done our job.